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Every freelance copywriter knows that you must concentrate on the benefits of the product you are selling rather than its features.
“What’s in it for me?” Is the one thing your reader will be asking before buying a product.
This remains true for c…
8020Marketing Help Small Businesses Revolutionise Their Online Businesses
8020Marketing is a new internet marketing company that helps small businesses revolutionise their online marketing. Their advanced hosting environment, The Hub, enables busin…
Writing marketing materials can be a real pain at times. You know your business inside and out, but how do you present your products to someone who doesn't know about them in a way that will make them want to buy?
Copywriting (the art of sales writ…
Blank screen syndrome - awful isn't it? Knowing how to get your product or service across in an informative, entertaining and salesy way can be a nightmare.
Well, to help you out I'm going to get you into a copywritng secret. Remember your school d…
Hands up if you blog regularly - Ok stupid question to ask as being as I can't actually see you at the moment.
But if you do have your hand up, well done - if not, read on, this blog is for you. Even if you do blog please read on :-)
Forget about…
A copywriter knows that to get their audience to do what they want; they have to get inside their mind and work out what makes them tick.
Psychology is therefore key to the copywriting process.
Understanding how your reader thinks, discovering wha…
People often find that when they try to write articles the end result can be humdrum and quite boring. I’m sure we’ve all settled down to read an article hoping it will be entertaining only to be bored to tears.
You don’t have to be Shakespeare to…
Guess what? There are millions of adverts out there on websites, in newsletters, brochures, emails, TV, magazines…
So, what have you got to do to make yours stand out?
Look at what your competitors are doing…
…and then do something different.
If…
One of the most effective online marketing tools is the press release. However it is often misused or under-used.
Let me ask you something – in the past 12 months how many press releases have you made on behalf of your company?
20, 15, 10, 5…less……
Frequently I am asked by people to give them an analysis of their website copywriting. Again and again I see the same mistakes so I thought I’d write this post about it to help you review your own site.
Believe it or not, the appearance of your web…
Have you noticed that your website copy, brochures or adverts don’t seem to be working for you any more?
Well, it is probably because your message has become stale. Your readers are fed up with the same old thing time and time again. They’re ready…
Dear Copywriter,
I’ve got a newsletter that just isn’t growing. I’m busy posting my site on free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do?
Yours sincerely.
Billy-No-Mates
*******…
Do you want to know what is probably the most effective (and cheapest) way of promoting your business online?
Article writing.
Yes I know, writing articles can bring back memories of those tedious essays you used to write at school and university…
Before I begin I just wanted to make one thing clear – this article won’t make you an effective copywriter over night. To become an expert freelance copywriter takes time and practice (and a bit of natural talent).
OK, that’s the disclaimer over an…
Freelance Copywriters Blog was started at the end of 2008 by Sally Ormond, a freelance copywriter and owner of Briar Copywriting. It is designed to provide companies and individuals with numerous hints and tips on copywriting, marketing and article…
Post your press releases here!
Hi everyone,
I'm a freelance copywriter based in Suffolk.
What do I do? Well, in a nutshell marketing writing. That is basically what copywriting is all about. Every communication you make with you customers is sales writing. Yes, even basic emails.
Just think about it for a second. Every written communication your business creates is an opportunity to sell and build relationships. OK, you could spend hours working on sales letters, newsletters, web copy, press releases etc., (here are further details about my copywriting services) but is that really the best use of your time? By hiring a copywriter (either for a project or on a retainer basis) means that you will have professionally written, powerful copy out there selling for you every minute of the day (and night), while you get more time to do the things you do best.
Ta da! A copywriter can therefore mobilise a written marketing army freeing you up to deal with all those extra enquiries and sales that will come your way.
Outside of work, I do have a life! I'm a mum to 2 rugby mad boys so my Sundays are spent on the side lines. I'm a writer and have written a childrens' book (The Adventures of Tilly The Tractor and Freddie the Fire Engine) and I am a volunteer wish granter with the Make-A-Wish Foundation UK.
I'm a freelance copywriter based in Suffolk.
What do I do? Well, in a nutshell marketing writing. That is basically what copywriting is all about. Every communication you make with you customers is sales writing. Yes, even basic emails.
Just think about it for a second. Every written communication your business creates is an opportunity to sell and build relationships. OK, you could spend hours working on sales letters, newsletters, web copy, press releases etc., (here are further details about my copywriting services) but is that really the best use of your time? By hiring a copywriter (either for a project or on a retainer basis) means that you will have professionally written, powerful copy out there selling for you every minute of the day (and night), while you get more time to do the things you do best.
Ta da! A copywriter can therefore mobilise a written marketing army freeing you up to deal with all those extra enquiries and sales that will come your way.
Outside of work, I do have a life! I'm a mum to 2 rugby mad boys so my Sundays are spent on the side lines. I'm a writer and have written a childrens' book (The Adventures of Tilly The Tractor and Freddie the Fire Engine) and I am a volunteer wish granter with the Make-A-Wish Foundation UK.
Sally Ormond's Videos
Sally Ormond's Blog
Copywriting - It's The Same Across The Board
Every freelance copywriter knows that you must concentrate on the benefits of the product you are selling rather than its features.
“What’s in it for me?” Is the one thing your reader will be asking before buying a product.
This remains true for copywriting whether it's on or off line. Your cop… Continue
“What’s in it for me?” Is the one thing your reader will be asking before buying a product.
This remains true for copywriting whether it's on or off line. Your cop… Continue
Posted on December 14, 2009 at 9:16pm —
Tell or Sell - The Choice Is Yours
Writing marketing materials can be a real pain at times. You know your business inside and out, but how do you present your products to someone who doesn't know about them in a way that will make them want to buy?
Copywriting (the art of sales writing) projects begin with a desire to tell an audience about a product or service. But if all you do it tell your readers about something you are missing the mark. Telling is done by journal… Continue
Copywriting (the art of sales writing) projects begin with a desire to tell an audience about a product or service. But if all you do it tell your readers about something you are missing the mark. Telling is done by journal… Continue
Posted on November 19, 2009 at 1:07pm —
How to Use a Story to Get Attention
Blank screen syndrome - awful isn't it? Knowing how to get your product or service across in an informative, entertaining and salesy way can be a nightmare.
Well, to help you out I'm going to get you into a copywritng secret. Remember your school days and those English lessons spent in a cramped class room? What did your teacher tell you were the 3 most important elements of a story?
• The beginning
• The middle
• The end
Well, pro… Continue
Well, to help you out I'm going to get you into a copywritng secret. Remember your school days and those English lessons spent in a cramped class room? What did your teacher tell you were the 3 most important elements of a story?
• The beginning
• The middle
• The end
Well, pro… Continue
Posted on November 6, 2009 at 9:12pm —
Boost Your Sale Through Blogging
Hands up if you blog regularly - Ok stupid question to ask as being as I can't actually see you at the moment.
But if you do have your hand up, well done - if not, read on, this blog is for you. Even if you do blog please read on :-)
Forget about blogging being for the geeky techy-types who live their lives through their computers. Blogging for business is the best way to promote your main business website – your money site.
Blogging is one of the easiest ways to connect with your customers a… Continue
But if you do have your hand up, well done - if not, read on, this blog is for you. Even if you do blog please read on :-)
Forget about blogging being for the geeky techy-types who live their lives through their computers. Blogging for business is the best way to promote your main business website – your money site.
Blogging is one of the easiest ways to connect with your customers a… Continue
Posted on October 20, 2009 at 3:23pm —
The Main Psychological Keys of Copywriting
A copywriter knows that to get their audience to do what they want; they have to get inside their mind and work out what makes them tick.
Psychology is therefore key to the copywriting process.
Understanding how your reader thinks, discovering what they are looking for in life and what problems they are looking for solutions to is the real key to powerful copywriting.
It sounds rather daunting, but it is something that can be easil… Continue
Psychology is therefore key to the copywriting process.
Understanding how your reader thinks, discovering what they are looking for in life and what problems they are looking for solutions to is the real key to powerful copywriting.
It sounds rather daunting, but it is something that can be easil… Continue
Posted on October 7, 2009 at 6:02pm —
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