Because Internet Marketing Is More Than Just Great Design

Horrible conversion page lesson

I have learnt a HORRIBLE lesson about conversion pages this week, which if I had implemented sooner I could have instantly with no more traffic trebled my CV business. And it would seem from a quick check of three members here it is a pretty common mistake.....

*NikkiP's page fails
*Su Butcher's Barefoot & Giles page fails
*Sarah Arrow's ALH page and her ALH blog page pass

I am even more sick because it's a lesson I learnt a long, long time ago. It is also one which if all you read is Anglicised versions of American IM thought, you will fail in as well

Any one want to guess what it is?

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Replies to This Discussion

Permalink Reply by Alison Pitman on March 19, 2009 at 6:45pm: Go on then - what is it?; ▶ Reply to This

Permalink Reply by Ian R McAllister on March 19, 2009 at 6:54pm: Sorry, yours currently fails Alison - next please!; ▶ Reply to This

Permalink Reply by Alison Pitman on March 19, 2009 at 9:09pm: ok - so what have I failed on....i'm intrigued!!; ▶ Reply to This

Permalink Reply by QVAEmma on March 19, 2009 at 9:40pm: Ok this is just a guess but I am going to say I pass!! (crosses fingers); ▶ Reply to This

Permalink Reply by Sarah on March 19, 2009 at 11:07pm: ok, what do I pass? is it the reading age level, I currently aim for 15 years old... dumbing down in the extreme but you have to reach the most customers and the higher reading level there is, makes it harder to reach all your potential customers; ▶ Reply to This

Permalink Reply by QVAEmma on March 19, 2009 at 11:38pm: My guess is a contact telephone number on the landing page - but I am probably wrong!!; ▶ Reply to This

Permalink Reply by Ian R McAllister on March 19, 2009 at 11:48pm: Right - and above the fold! Might like to try it - scary but good results!; ▶ Reply to This

Permalink Reply by Sarah on March 20, 2009 at 3:55pm: We delivered a motorbike for an SEO chap and he was thrilled to bits, he rang me the next day and told me off for not making it easy for people to contact me, and told me to do that :)
Glad he was a happy customer, or I may never have known!

Sarah; ▶ Reply to This

Permalink Reply by Nikki Pilkington on March 19, 2009 at 11:51pm: It depends on your definition of fail :)

I'll leave it to you to explain....; ▶ Reply to This

Permalink Reply by Beautyscientist on March 23, 2009 at 5:41pm: I don't know, the wrong font?; ▶ Reply to This

Permalink Reply by QVAEmma on March 23, 2009 at 6:53pm: No, telephone number on right hand side, above the fold. :); ▶ Reply to This

Permalink Reply by Alison Pitman on July 6, 2009 at 7:39pm: Hi Ian - I implemented your suggestion of a contact number on the landing page above the fold and have to say that my conversion rate went down! Didn't change anything else on the page. Quite strange..; ▶ Reply to This

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